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pnschwab
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Monday 23 June 2008 9:19:22 pm
do not 100% agree ...
Hello Magnus,
yes you're right the image of the watch is indeed determined by the image of this watch in other people's minds. But not necessarily of people I know or people I'm meeting up with. Actually I know very few people (if any) who are aware of the kind of watches I'm wearing (be it a Patek or a Blancpain perpetual). You must be a connoisseur to know what it's all about and this is also kind of a strange feeling : paying 20000€ and wearing a watch in a bus which no one notices.
Therefore, more importantly, the reason why I like expensive watches is that there are guys over there who know what it's all about. At the same time it's also frustrating not to be recognized by everyone as a man with taste (and money ... but that's another story). The more I'm writing the more I feel I do need to go to a psychoanalyst 
Now let's switch to the second part of the post : marketing. Here I do not agree 100% with you. Although I feel Blancpain needs to improve, I get the feeling that the company is making tremendous progresses (congratulations Marc Hayek !). Blancpain becomes more in line with current tastes, publishes an award-winning magazine (great idea but a costly one), has a forum which is moderated by one of the most fanatic watch addict I've ever known, ... but there are still some dimensions which are not dealt with and where Blancpain could really make the difference. In my experience the only way to discover those appealing dimensions, sometimes hidden unconsciously in the customers' minds, is a one-on-one dialogue. Blancpain would be able to discover that their product development or positioning may profit from those unconscious thoughts, leading to better recognition among the watches addicts.
All the best,
Pierre-Nicolas
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